Almost every major clothing store has a Web site where you can purchase everything featured in its stores, and then some. No matter where you live, you can shop online at any store across the country and around the world. In addition to Web sites associated with the big clothing stores, thousands of online stores aren’t associated with so-called brick-and-mortar stores. These stores carry clothing that you can’t find anywhere else. So the more important question when shopping online is not how broad a selection there is but how to narrow it down so that you don’t gel overwhelmed. There’s no easy answer, but you can employ a couple different strategies:
Search by store. Type names of stores you already know (like Dolce & Gabanna or Gucci) into your browser, then search the site for the item you’re looking for. The downside of this strategy is that you’ll see only what that particular store offers and you may not be getting the lowest possible price.
Let someone else narrow down the possibilities. If you use Google Directory , for example, and look under Shopping and then select Clothing, you get a list to choose from of every type of clothing, ranked by popularity (in Google). Just because a site is popular doesn’t guarantee that you’ll find anything you like, but it’s a good way to narrow down the sites you visit. (Of course on the Web. “narrow down” is a relative term. At the time I wrote this. Google offered 324 sites under the women’s clothing category alone. So while this strategy does narrow things down a hit. it’s still a large selection, and one you couldn’t possibly go through in one sitting.)

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