Fred Perry is one of the most reputable and renowned brands operating in the children fashion industry. The company was established in the UK in 1952 by the former Australian footballer Tibby Wegner and the British Wimbledon Champion Fred Perry. They met with the idea of creating cotton piques and other clothing for practicing sports. Sportswear has become the main part of the production of the company for decades ahead. In the course of time, the company launched the children clothing production line to expand its market and to attract new customers to its products. At this point, it is worth mentioning the fact that kids clothing from Fred Perry became very popular fast because the brand was renowned in the world of fashion. Moreover, the company has managed to start sales of its children clothing in many countries of the world due to the distribution network available to the company at the moment. In such a situation, designing of original clothing became just another factor that contributed to the growing interest of consumers to children clothing manufactured by Fred Perry. At the same time, the company remains devoted to designing sportswear and streetwear destined for the casual use.