Havanians is a renowned and popular company operating in the shoes industry. The company started its business in 1962. In the course of over half a century, the company focused on the production of sandals designed according to the Zori, typical Japanese sandals made of fabric straps and rice straw soles. This trend persisted throughout time and new styles of new products were introduced steadily as the company kept growing. In the course of time, the company introduced new products that attracted more customers. In this regard, the most significant change occurred, when the company introduced kids footwear. In fact, the company made kids footwear one of the main production lines and new collections created by the company became more and more oriented on children as the target consumer group. By the 1990s, the company faced the problem of the growing number of companies that attempted to imitate Havanians style. These companies designed sandals and similar products on the ground of the authentic Havanians design but the quality of such products was often low because Havanians had extensive experience in designing and manufacturing its footwear for kids. Today, the company still remains popular and many kids enjoy wearing Havanians’ footwear.

Leave a Reply

Your email address will not be published. Required fields are marked *