Mozzee is one of the new companies designing clothing for children. The company has been established in Australia recently. At the moment, Mozzee pays a particular attention to the design and manufacturing of children clothing although the main target customer group of the company remains to be babies so far. What is meant here is the fact that from the foundation the company was oriented on designing babies clothing, accessories, furniture and other products. Therefore, babies and toddlers could and still can enjoy waering Mozzee’s clothing or using the company’s accessories. However, the company attempts to enhance its marketing performance and position in the international market due to the introduction of new products. In this regard, it is worth mentioning the fact that the company has failed to reach a tremendous success because of the tight competition in the children industry. On the other hand, the company has proved to be very successful in babies clothing and accessories. Such a success of the company may be explained by multiple factors, among which it is possible to single out the primary concern of the company about the comfort of babies and toddlers. In addition, the company has become close to its consumers due to its online department.

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