The new teamwork of the Swedish and Italian brands has resulted in the production of women’s line and children’s line. Lindex and Missoni have launched this collection to support scientific research for breast cancer. The advertising campaign by Giampaolo Sgura is featuring Carmen Dell’Orefice, who has established a Guinness record with her longest working model career, along with model Emily DiDonato and two little girls, all wearing clothes from the Missoni collection. The distinctive zigzag pattern and vivid colors the Italian brand Missoni is recognizable for are certainly present in this collection featuring dresses, shirts, jerseys, trousers, leggings, comfy home clothing, as well as ballet flats, cardigans and coats.
Missoni X Lindex collection items may be purchased in all the Lindex stores in Scandinavia, Central Europe and Middle East and at the official website. 10% of the total sales income will be donated to the breast cancer foundation.